How to Keep Your Hair Color from Fading

Fantastic Sams Cut and Color can help you keep your hair color fresh.

How to Keep Your Hair Color from Fading

Did you know that more than two-thirds of all women in the U.S. color their hair? If you’re part of that majority, you’ve probably typed into Google (at least once): “How to keep hair color from fading.”

Raise your hand if you’ve experienced color-fade. It’s a sad truth that the larger the molecule, the more likely it is that the color will fade.

Bad news for you ladies with red hair: red hair color molecules are the largest (hence why red hair seems to fall flat so quickly).

Luckily, there are some simple remedies to help keep your hair color from fading.

#1. Use Exclusively Color-Safe Shampoos and Conditioners.

Most shampoos and conditioners that aren’t color-safe have some kind of detergent ingredient, usually a form of sulfate. These components are meant to wash away excess oils and dirt from your scalp and hair.

But, in that process, many of them also end up stripping and washing away the vibrant color molecules out of your hair. Not only does this leave your hair more brittle and damaged, it also dulls your shine and makes your color fall flat far sooner than it might have otherwise.

When you’re perusing the shampoo aisle (or visiting your local Fantastic Sams location), be on the lookout for color-safe shampoos and conditioners to help keep your hair color from fading.

#2. Avoid Hot Water as Much as Possible.

The second worst thing you can do for your freshly colored tresses—besides using harsh, detergent-filled shampoo and conditioner—is to soak in steamy hot water.

Heat, both in the shower and during styling, is a guaranteed color killer.

If you want to keep your red hair radiant, your blonde hair brilliant, and your black hair bold, keep the hot water and heat styling to a minimum.

#3. Try a Deep Conditioning Treatment Masque Once a Week.

It’s no secret that nourished, healthy hair holds color better—and shines brighter.

In order to keep your professionally colored hair looking salon-fresh day in and day out, it’s important to pay extra attention to the health of your strands.

Once a week, indulge in a little self-care. Put on your favorite show, slather on a deep conditioning treatment masque, and settle in for a few minutes while the treatment works magic on your hair.

Not only will your hair feel better, smell amazing, and shine brighter, but it will also hold color far longer. Say goodbye to color fade and hello to fantastic hair!

#4. Protect Your Hair the Way You’d Protect Your Skin.

Heat from your blow dryer; heat from that oh-so-steamy shower; heat from the sun.

It turns out they all have one thing in common (aside from being pleasantly warming): they all wreak havoc on your hair color.

Keep your hair color from fading by investing in UV-protectant hair care products. Shield your hair color from the damaging rays of the sun the way you’d protect your shoulders from sunburn.

Follow these simple best practices, and your hair color will be sure to last significantly longer. And, with vibrant locks on your side, you’re bound to Always Be Fantastic.


Did you know that Fantastic Sams Cut & Color is a full-service, "no-appointment-needed" hair salon with over 1,000 convenient locations?  

Fall for color during the *FS Color Event! Contact your local Fantastic Sams Cut and Color for hair color promotions. Find a Hair Salon near you.

*The FS Color Event is available at participating salons. Promotions and prices vary by salon.