How to Protect and Maintain Colored Hair


With so many hair colors to choose from nowadays, you have endless options available to help give your style a boost – whether you decide to add a few babylights for a subtle pick-me-up or go all-in with a bold new all-over color. While coloring your hair is very common, with over 70 percent of U.S. women doing it, it’s very likely that only a small fraction of those ladies actually know how to protect and maintain their color.

We’re here today to give you some useful tips on getting the most mileage out of your color – to keep it looking great as long as possible, even if you decide after a week that you’d really like to try yet another beautiful shade of the rainbow. And if that’s the case, your hair probably needs the extra TLC anyway.

So what can you do to protect and maintain colored hair? Follow these expert tips.

Be mindful of heat

To keep your colored hair looking shiny and healthy, it’s important to protect your strands from heat before styling. Remember when using hot styling tools that higher temperatures can cause more damage than lower temps. Also, it’s crucial to make sure your hair is completely dry (after washing or applying a styling product) before using your heat styling tool (other than your blow-dryer), as you don’t want to cause unnecessary damage, split ends or broken strands.

Hot shower temperatures can also have an adverse effect on your colored hair. Hot water in general can dry out your hair and scalp, making strands more brittle and prone to breakage. But, super-hot water in combination with colored hair can have an even greater consequence. The excessive heat opens up your hair cuticle and can release some of your color, causing premature fading. It’s best to shampoo your hair with slightly warm water and then rinse with cold water after conditioning.



Colored hair tends to dry out a little faster than non-tinted tresses, so give yours a little extra something to keep it moisturized. Incorporate some of our pro tips to hydrate your hair and avoid the dull, brittle look. Let’s be honest, after spending time and money achieving that perfect shade, the last thing you want is a dull finish. Opt for shine and gloss by using a leave-in conditioner, incorporating oil treatments and nourishing products into your routine and letting your natural hair oils play their part in holding on to that color.


Shampoo less often

Speaking of holding on to your hair’s natural oils, changing up your shampoo routine can also help maintain your colored hair. Don’t wash your hair any more often than every other day, as shampoo can wash away those natural moisturizing agents and encourage premature color fading (unless you’re using the right products, more on that to come). On the non-shampoo days, use the opportunity to try a new style and break up your routine a bit! Your color will thank you for it.

Choose the right products

To maintain your color for as long as possible, make sure to choose products that are specifically formulated for colored hair.

Color Protect Shampoo and Color Protect Conditioner

When you shampoo, you’ll want to gently cleanse the hair without stripping the color or depleting the moisture. Our Color Protect Shampoo does the trick and even adds vibrancy and shine for ultra healthy-looking locks. Follow it up with some Color Protect Conditioner to rehydrate and strenghthen color-damaged hair, control static and flyaways, and protect against fading with its built-in sunscreen.

Color Protect Leave-in Conditioner

Extend your color protection beyond the shower by using a leave-in conditioner on clean, towel-dried hair. It’s a lightweight spray that can quickly and easily add defense against damage and color fading.

Violet Sulfate-Free Shampoo

Blondes have an additional challenge of battling brassy tones in addition to general color fading. If your blonde is turning brassy or your grey is looking a little yellow, incorporate our Violet Sulfate-Free Shampoo to cancel out those yellows and add some brightness and shine.


No matter what shade you’ve chosen this season (or month, or day), these tips will help you hang on to that hue a little longer.

Happy coloring!

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